The highly anticipated ninth edition of the ICC Women’s T20 World Cup is just a couple of weeks away.
To advertise this event, the ICC is kicking off the celebration with its latest campaign series, ‘Whatever it Takes‘.
The title of the campaign is a testament to the undying spirit of athletics that lives inside women despite the challenges posed by society and the world around them.
With the ICC Women’s T20 World Cup TVC launched, the television commercial features some famous female cricket icons.
Indian captain Harmanpreet Kaur features in the TVC.
Another member of the India women’s national cricket team, Shafali Verma was also spotted.
Additionally, Sri Lanka’s Chamari Athapaththu was seen training for the game.
The campaign is designed to heighten the craze for this championship and improve its visibility. It is created with a focus on female athletes’ resilience and determination in their journey towards the heights of women’s cricket.
This inspiring film series honours the athletes’ journeys, filled with wins and challenges. Additionally, it aims to build excitement for the upcoming tournament. The event is set to take place from October 3 to 20 in the United Arab Emirates.
ICC Women’s T20 World Cup TVC launched: Exclusive Insights
“The ICC Women’s T20 World Cup represents the pinnacle of the T20 format, and we can’t wait to showcase the world’s top talent across Dubai and Sharjah throughout October,” said Claire Furlong, ICC General Manager for Marketing and Communications.
She added, “The ‘Whatever It Takes’ campaign reflects the core of our Women’s Cricket Strategy, designed to elevate the sport by enhancing its visibility, perception, and fan engagement on a global scale.”
ICC Women’s T20 World Cup TVC launched: Event Details
Several other initiatives have been taken to mark the occasion. The world’s tallest skyscraper, Burj Khalifa was illuminated in the vibrant colours of the ICC Women’s T20 World Cup 2024. This further fueled the excitement and anticipation for the event.
This women’s championship is set to unfold over 18 days. The event is scheduled to take place at two iconic venues in the United Arab Emirates—Dubai and Sharjah.
A total of ten participating teams will split into two groups of five and the top two from each group will advance towards the semi-finals on October 17 in Dubai and October 18 in Sharjah.
The grand finale is scheduled to take place on October 20 in Dubai.
The event promises to be an unforgettable showdown with a record 3-fold hike in viewership for women’s cricket this year.
The ticket for the venue is set to be affordable at only 18 dirhams. Additionally, the event offers free entry for those aged under 18.
This initiative is expected the raise the spirit of cricket in the region. The tournament is expected to encourage teenagers and young adults to get involved in athletics, especially cricket.
With the ICC Women’s T20 World Cup TVC launched, the event is all set to break records and create headlines.
In the exciting tournament, Team India will compete against its arch enemies Pakistan.
This match is scheduled to be held on the 6th of October. Read more about the squad and match details at the India vs Pak ICC T20 World Cup.
To get the latest information, revised schedule, groups and venue details on the ICC Women’s T20 World Cup, read ICC T20 Women’s World Cup Schedule.
